About Our History and Brands.

Fishing accessories to help you fish

We strongly support grassroots initiatives.

Know the value of quality gear.

Bassday are a premium hard-bodied lure maker of unsurpassed quality and finish with a big reputation in their native Japan. These carefully crafted lures are thoroughly tested and proven models which are all but guaranteed fish catchers.

Gallery
Our Brands
Atomic
Frogleys Offshore
Fuji
Gamakatsu
Kershaw
Majorcraft
Samurai
Unitika